EP 95: The Bad Assumptions In Architect Marketing

by Jonathan DeCollibus on June 19, 2018

“Nobody really ever fails at marketing, they just use marketing strategies that ignore the market.”

Jonathan DeCollibus


Bad assumptions are killing your marketing results. Most architects are struggling with getting more projects. They start to become overwhelmed and worried in thinking where and when the next project will come in.

Hence, they feel powerless.

If something is not working, it is bad assumption that’s causing it not to work. So today, allow us to show you a system that helped us to successfully create meetings and have a full pipeline of proactive prospects.

[2:01] Examples of Bad Assumptions

What your market needs
How the market perceives you
Getting marketing right the first time


[3:33] Questions You Need to Ask to Address the Bad Assumptions

Market: Have you done an intensive market research? Have you determined what the market really wants?
Your Firm: Are you considered as the authority in your category? Or are you one of the random or middle firms where people see you as a commodity?
Marketing Strategy: Do you have an intelligent or insane marketing? Are you being flexible and adaptable? Are you testing and measuring the results?

If you need help in getting a full pipeline or implementing a proven and tested marketing strategy, you can reach out to our office and we can schedule a meeting with one of our consultants.

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