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Jonathan DeCollibus
Architect Purgatory: The New Dangerous Trend In The Business Of Being An Architect

Things are changing rapidly. Relying on word of mouth, referrals, sending out the occasional email blast, speaking at conferences, waiting for RFPs, crossing fingers to

Jonathan DeCollibus
Test Your Architecture History

Who was Willie Sutton? A. Founding member of AIA B. Bank robber who stole $2 million dollars C. First design/build architect to be registered in

Jonathan DeCollibus
Should You Charge Premium Fees?

[caption id="attachment_1719" align="alignnone" width="1024"] Should You Charge Premium Fees?[/caption]   I will most likely stop making these posts because it seems the more I answer,

Jonathan DeCollibus
Why Architects NEED To Charge Premium Pricing

A question came in this morning to my Linkedin about about pricing and why you should charge premium pricing. The problem is that architects get

Jonathan DeCollibus
The Ultimate “Not-Blogging” Guide For Architects (NOT Recommended)

There was tremendous flood of messages after my last post on why the average architect should NEVER blog.  Rather than individually reply to all your

Jonathan DeCollibus
10 Absolutely Terrible Marketing Ideas For Architects

Blogging Unless you are Zaha Hadid, don't.  First of all, nobody cares.  Secondly, to do this correctly (unlike this post) takes an enormous investment of

Jonathan DeCollibus
Puppy Eye Syndrome: Why Good Architects Have To Use Puppy Eyes To Win Projects & Get Paid

In helping architects stuff their portfolios with premium projects (yes I just said that) from the far reaches of Europe all the way to my

Jonathan DeCollibus
SEO for Architects in under 2 minutes.

Unless you are pouring a fresh cup of coffee - stop everything and Google your firm's name. Do it right now. It's an ego boost,

Jonathan DeCollibus
I went on a secret mission for my clients.

Because Superior Digital works with dozens of architects... over the past 14 days, I went on a secret bloodhound mission for my valued partners -