For Architects: 10 Reasons You Need To Market Even If You Have No Budget1. Be proactive, not reactive. Dig the well before you’re thirsty.2. Preparation for the worst. Continuously build your pipeline.3. Diversify your client base. Give yourself options.4. Go into debt, use credit to get you to a surplus of cash flow and liquidity.5. Your competitors are doing this. 6. Word of mouth is becoming outdated and difficult to scale.7. Repeat business dies out eventually. 8. Get out of feast and famine project cycles.9. Your personal time right now is your glass ceiling.10. Flip the script on the typical RFP scenario. Give yourself the advantage.